Week 2 - Part A: Navigating

a) What are the four (4) main points Michael Rappa makes about search?

- Navigating the web has become the core vocal point of some of the most important things that are happening on the Internet today.

- Amount of data being generated by various kinds of digital processes on a day to day basis each and every year, is not only vast but growing and that in itself presents both opportunities and problems.

- Searching through vast database of information is an essential element in terms of what people want and need to do.

- On one side of the equation is how people go searching for information but one critical thing to businesses and organisations is how do they ensure they are effectively found.

b) Write a paragraph or two, on four points made by Marissa Mayer, that you think were the most interesting or significant for business.

1) One of the reasons Google has been so successful is because they work in really small teams. Keeping the teams of engineers really small leads to a sense of empowerment, people making decisions around what’s the best feature, what do their users need and how are they going to build the best product.

2) Google runs advertisements on their search pages. They don’t appear on every page because there are some searches where the ad is not as useful as Google’s results.

3) Google is now putting advertisements next to news on their search. The advertisement has to be relevant to the news story.

4) Being able to search on mobile phones is a whole new market. A lot of people can’t search because they’re on the go, but being able to search on a mobile solves this problem. However there is a lot of challenges with mobile searches. Such as the interface, you’re working with a lot smaller screen, how do you get the attention on the ads as well as search results? Also a lot of the phones around the world aren’t data enabled.

Topic 1 Questions

1) Internet risks – give examples of four things that can go wrong with a transactional site? 


- Unauthorized people may gain access to your bank account details.

- Put in incorrect details e.g. Bankcard number.

- Transaction might to be processed properly.

- Purchase may never turn up e.g. on eBay

 

2) Write down a definition for each:

a) E-commerce: Consists of the buying and selling of products and services over electronic systems such as the Internet and other computer networks. (wikepedia)

Or

Buying and selling using the Internet.

b) E-business: the utilization of information and communication technologies in support of all the activities of business. (wikipedia)

Or

The transformation of key business processes through the use of Internet technologies.

 

3) What is the difference between buy side and sell side eCommerce?

Buy side e-commerce refers to transactions to procure resources needed by an organization from its suppliers. Sell side e-commerce refers to transactions involved with selling products to an organizations customers.

So e-commerce transaction between organizations can be considered from two perspectives: sell side from the perspective of the selling organization and buy side from the perspective of the buying organization. (Dave Chaffey.com)

4) Describe the different types of eBusiness

Business-to-business (B2B) is commerce transaction between businesses.

Business-to-consumer (B2C) involves a business entity and end consumer.

Business-to-government (B2G) involves a business entity and government.

 

 

5) Which digital technology has the highest penetration rate? Explain and source your answer.

Mobile phone

 

6) List::Four drivers to adoption of sell-side e-commerce by business.

- Improve communication with customers

- Keep up with competitors

- Increase speed of access to information

- Improve communication with suppliers

 

 7) Four barriers to adoption of sell-side e-commerce by business.

- Set up cost

- Security/protection concerns

- Lack of knowledge

- Lack of time/resources

 

 8) How might a restaurant in Sturt Street Ballarat benefit from an online presence?

A lot of people search for places online and read reviews to figure out where to go to eat. With online presence, information on the restaurant is accessible globally to customers 24 hours a day. Many people who are looking for a place to eat would use the Internet as a first place of call because of its convenience and to save time. The restaurant could display their menu and contact details online and even have online bookings to save time.

 

 9) What are some examples of Digital information??

- Internet

-Television

-Cell phones

 

10) What is the semantic web? Are we there yet?

The semantic web is an evolving extension of the world wide web in which the semantics of information and services on the web is defined, making it possible for the web to understand and satisfy the requests of people and machines to use the web content.