Trust

Question 1:

What do the following statements mean?

Trust is not associative (non-symmetric) - this statement means that trust is not always equal on each side of the relationship. For example the buyer may provide a lot of trust towards the seller but the seller may not have the same amount of trust for the buyer and vice versa.

Trust is not transitive - this means that trust is only developed first hand and not in the form of second hand. In other words, trust cannot be transferred from person to person. 

Trust is always between exactly 2 parties - trust does need to involve two parties. For trust to exist between the parties, you need to trust them and they need to trust you back.

Trust will involve either direct trust or recommender trust - direct trust is when you decide yourself whether to trust the person or not. Recommender trust is when trust has been recommended by another person.

Question 2:

What are some of the elements that have been incorporated to increase your trust in the following sites:

http://www.eBay.com.au
http://www.anz.com.au
http://www.ozrural.com
http://www.paypal.com.au