a) What are the four (4) main points Michael Rappa makes about search?
- Navigating the web has become the core vocal point of some of the most important things that are happening on the Internet today.
- Amount of data being generated by various kinds of digital processes on a day to day basis each and every year, is not only vast but growing and that in itself presents both opportunities and problems.
- Searching through vast database of information is an essential element in terms of what people want and need to do.
- On one side of the equation is how people go searching for information but one critical thing to businesses and organisations is how do they ensure they are effectively found.
b) Write a paragraph or two, on four points made by Marissa Mayer, that you think were the most interesting or significant for business.
1) One of the reasons Google has been so successful is because they work in really small teams. Keeping the teams of engineers really small leads to a sense of empowerment, people making decisions around what’s the best feature, what do their users need and how are they going to build the best product.
2) Google runs advertisements on their search pages. They don’t appear on every page because there are some searches where the ad is not as useful as Google’s results.
3) Google is now putting advertisements next to news on their search. The advertisement has to be relevant to the news story.
4) Being able to search on mobile phones is a whole new market. A lot of people can’t search because they’re on the go, but being able to search on a mobile solves this problem. However there is a lot of challenges with mobile searches. Such as the interface, you’re working with a lot smaller screen, how do you get the attention on the ads as well as search results? Also a lot of the phones around the world aren’t data enabled.
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