1. In two paragraphs explain why a customer centric Web site design is so important, yet so difficult to accomplish.
If a website is confusing or difficult to navigate it is common for customers to abandon their shopping carts and not use the web site again. Creating a web site that is simple and easy to navigate can mean the difference between success and failure for that business. The website design should be based on the needs of their customers.
Progress in making the web site visually compelling and perhaps too visually compelling has lead to some organisations to spend too much time on the visual and not enough time on the actual business process and this can lead to enormous frustration among customers. A common mistake made in website designs is that the organisation will model their web site around their organisations structure. This may make sense to its creators within the organisation, but generally will create a frustrating experience for visitors to the site as it does not anticipate or attempt to meet their needs. To design a customer centric web site the design must meet the needs of the customers, such that it must be simple, self explanatory and have all the information the customers needs to know about the product and purchasing the product etc.
2. Define the term 'presence'. Write an additional paragraph that describes why firms that do business on the Web should be more concerned about presence than firms that operate in the physical world.
3. Write three paragraphs to briefly describe the things that Real Estate Agents can best accomplish through (1) their web sites (2) Mass media advertising (3) Personal contact
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