The term visits means how many people have looked at the website. Page views means how many pages of the website people have gone to. The term pages/visit refers to the average page views for visitors of the site. The bounce rate refers to the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. The bounce rate does vary a lot from day to day according to whether visitors find what they are looking for on the website.
2) Now look at the traffic sources report. What are the three sources of traffic and where has most of the traffic come from?
high bounce rate - bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.
Average Page Depth - the average number of pages on a site that visitors view during a single session.
Cookie - A small amount of text data given to a web browser by a web server. The data is stored on a user's hard drive and is returned to the specific web server each time the browser requests a page from that server.
Session - A period of interaction between a visitor's browser and a particular website, ending when the browser is closed or shut down, or when the user has been inactive on that site for a specified period of time.
Unique Visitors (or Absolute Unique Visitors) - Unique Visitors represents the number of unduplicated (counted only once) visitors to your website over the course of a specified time period. A Unique Visitor is determined using cookies.
URL - A Uniform Resource Locator (URL) is a means of identifying an exact location on the Internet.
search engines, direct traffic and referring sites
3) What was the most popular web browser used to access the site?
3) What was the most popular web browser used to access the site?
Internet explorer
4) How many countries did visitors to OZRURAL come from and what were the top three countries?
4) How many countries did visitors to OZRURAL come from and what were the top three countries?
OZRURAL visitors came from 24 countries. The top three countries were Australia, United States and United Kingdom
5) Having clicked every possible link on my analytics, make a few comments on (a) What you can track, (b) What you can track over time and
(c) What you can’t track.
6) What do the following terms mean? These are just a few, you may like to add some more and perhaps include them on the Moodle glossary.
5) Having clicked every possible link on my analytics, make a few comments on (a) What you can track, (b) What you can track over time and
(c) What you can’t track.
6) What do the following terms mean? These are just a few, you may like to add some more and perhaps include them on the Moodle glossary.
These definitions came from Analytics Help Glossary:
www.google.com.na/support/googleanalytics/bin/topic.
high bounce rate - bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.
key words - A significant word or phrase, relevant to the web page or document in question
Average Page Depth - the average number of pages on a site that visitors view during a single session.
click through rate - (CTR) The number of times an ad is clicked on, divided by the number of impressions it receives.
click - In Google Analytics reports, a 'Click' refers to a single instance of a user following a hyperlink from one page in a site to another.
Cookie - A small amount of text data given to a web browser by a web server. The data is stored on a user's hard drive and is returned to the specific web server each time the browser requests a page from that server.
Impression - A display of a referral link or advertisement on a web page.
Hyperlink - A text reference in a web page that, when clicked, directs the user's browser to another page or document. Hyperlinks are integral to the World Wide Web, allowing every page to be linked to any other page.
Navigation - Describes the movement of a user through a website or other application interface. This term also indicates the system of available links and buttons that the user can use to navigate through the website.
Pageview - A pageview is an instance of a page being loaded by a browser.
Pageview - A pageview is an instance of a page being loaded by a browser.
Session - A period of interaction between a visitor's browser and a particular website, ending when the browser is closed or shut down, or when the user has been inactive on that site for a specified period of time.
Unique Visitors (or Absolute Unique Visitors) - Unique Visitors represents the number of unduplicated (counted only once) visitors to your website over the course of a specified time period. A Unique Visitor is determined using cookies.
URL - A Uniform Resource Locator (URL) is a means of identifying an exact location on the Internet.
Visitor - A Visitor is a construct designed to come as close as possible to defining the number of actual, distinct people who visited a website. There is of course no way to know if two people are sharing a computer from the website's perspective, but a good visitor-tracking system can come close to the actual number. The most accurate visitor-tracking systems generally employ cookies to maintain tallies of distinct visitors.
Visitor Session - A Visitor Session is a defined period of interaction between a Visitor (both unique and untrackable visitor types) and a website.
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